A short story about EasyEats

At EasyEats, we believe that achieving your fat loss goals shouldn’t come at the expense of enjoying the foods you love or drastically changing your lifestyle. Our journey began with a simple yet powerful idea: what if there was a way to make dieting enjoyable, sustainable, and effective for everyone?

Our co-founders, Timothy Ma and Noah Geerts, first met as university roommates at UBC Okanagan, where their shared passion for fitness and nutrition sparked the vision for EasyEats later on. Like many others, they had experienced the frustrations of restrictive diets and calorie-counting apps that left little room for flexibility or long-term success. As Timothy transformed his own body—going from 250 pounds and 40% body fat to a competitive bodybuilder—he often found himself helping friends and family who struggled with the same challenges. It became clear that there was a gap in the market for a more personalized, sustainable approach to fat loss.

With our proprietary technology, EasyEats generates personalized meal plans that are tailored to your caloric needs, offering flexibility, portion guidance, and real-time adjustments to keep you on track. Whether you’re dealing with cravings, hunger, or dietary restrictions, we’re here to help you find sustainable solutions. No more rigid meal plans or guesswork—just a smarter, more enjoyable way to reach your goals.

Based in beautiful British Columbia, we’ve partnered with a diverse team of fitness experts, energy expenditure experts, and developers to create a product that not only helps you achieve fat loss but also fosters a healthy relationship with food. Our goal is to empower people to live better, feel better, and look their best—without the stress of traditional dieting.

At EasyEats, we’re not just another diet app. We’re here to change the way you think about fat loss and help you achieve your goals!

-Noah and Tim

UBC Human Kinetics

School of Health and Exercise Sciences